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眾所周知,全球化經(jīng)濟(jì)時代早已到來,現(xiàn)在部分大大小小的企業(yè)早已面臨著共同的難題:在這個新型發(fā)展領(lǐng)域,不知如何運用網(wǎng)絡(luò)工具提升自身的知名度以及品牌,加上傳統(tǒng)的市場宣傳力度局限性大,對外得不到宣傳,導(dǎo)致公司的產(chǎn)品市場占有率不高,企業(yè)發(fā)展有限,長期以往,企業(yè)的產(chǎn)品占領(lǐng)不住應(yīng)有的市場,影響產(chǎn)品銷售,企業(yè)必然會遭受市場淘汰。
As we all know, the economic globalization era has come, now part of the large and small companies are already facing common problems: in the field of this new development, I don't know how to use web tools to raise their awareness and brand, coupled with the traditional market propaganda limitations, foreign not propaganda, lead to the company's products market share is not high, enterprise development co., LTD., for a long time in the past, the enterprise products can not occupy the market, as it should be affect the product sales, the enterprise will inevitably suffer from market.
? NO.1提高企業(yè)信譽度 ?
Improve enterprise credibility ? ? NO. 1
在這個互聯(lián)網(wǎng)信息時代,一個企業(yè)如果連個官方網(wǎng)站都沒有,確實對于現(xiàn)在的用戶來說是有點說不過去;其次,根據(jù)目前用戶的一個搜索習(xí)慣,即使你的產(chǎn)品再好,服務(wù)再好,他們都會習(xí)慣性地通過搜索關(guān)鍵詞尋找你的網(wǎng)站,希望通過官網(wǎng)來詳細(xì)了解下。
In this age of Internet information, if a company does not have an official website, it is a little too old for its current users. A second, according to the current user search habits, even if your product again good, service good, they will habitually pass search keywords to find your website, hope that through the website to learn more about.
? NO.2提高企業(yè)形象 ?
? ? NO. 2, improve the enterprise image
網(wǎng)站是現(xiàn)代科技的一個象征,一個企業(yè)用了高科技無疑為你的企業(yè)增加了高科技的因素。另外,現(xiàn)在人們經(jīng)常上網(wǎng),許多企業(yè)都相繼的建立了自己的企業(yè)網(wǎng)站。網(wǎng)站已經(jīng)成為了企業(yè)必不可少的一個必需品。
The website is a symbol of modern technology, and a company with high technology undoubtedly adds high-tech to your business. In addition, nowadays people often surf the Internet, many enterprises have established their own enterprise website successively. Websites have become an indispensable necessity for enterprises.
? NO.3增強企業(yè)的曝光率和權(quán)威性 ?
? NO. 3, the enhancement enterprise's exposure rate and authority ?
一個公司如何能讓更多的人知曉呢?業(yè)務(wù)員?電視廣告?報紙?先不說這樣的宣傳方式有所局限,成本高,就單單站在用戶的角度而言,現(xiàn)在又有多少人會花費時間去看報紙?去看電視廣告呢?企業(yè)進(jìn)行企業(yè)網(wǎng)站建設(shè)后,完全可以通過網(wǎng)站優(yōu)化技術(shù),將自己的站點優(yōu)化排名到百度首頁來,讓用戶在搜索關(guān)鍵詞時找到你的網(wǎng)站,來了解你的產(chǎn)品或服務(wù)。
How can a company let more people know? The salesman? TV commercials? The newspaper? Not to mention that this kind of propaganda is limited and expensive, so how many people will take the time to read the newspaper in terms of the user's perspective? What about watching TV commercials? Enterprise after the enterprise website construction, can through the website optimization technology, ranking your site optimization to baidu home page, let the user in the search keywords to find your website, to understand your product or service.
當(dāng)你的網(wǎng)站被搜索引擎收錄后,互聯(lián)網(wǎng)上就會出現(xiàn)你的企業(yè)信息。如果你的潛在客戶知曉了你的企業(yè)那么他會第一時間通過網(wǎng)絡(luò)來查看你的企業(yè)資料,那么網(wǎng)站就是提高給你潛在客戶資料的最佳選擇。
When your site is indexed by the search engine, your company information will appear on the Internet. If your potential client knows your business, then he will first check your corporate profile through the web, and the site is the best way to improve your profile.
? NO.4打通與全球市場的通道 ?
? NO. 4 through channels ? with the global market
互聯(lián)網(wǎng)是一個全球市場,各種各樣的網(wǎng)站、廣告數(shù)不勝數(shù),它無時間、地區(qū)限制等特點,在一定程度上也打通了企業(yè)產(chǎn)品全球化、服務(wù)全球化的通道。
The Internet is a global market, all kinds of web sites, advertising, it is no time and regional restrictions, to a certain extent, also through the enterprise product of globalization, globalization service channel.
通常一般企業(yè)在進(jìn)行網(wǎng)站建設(shè)時都希望能通過宣傳品牌,最后實現(xiàn)效益的轉(zhuǎn)換??墒侨绻銢]有構(gòu)建網(wǎng)站,只是站在傳統(tǒng)銷售方式的角度上宣傳品牌,銷售產(chǎn)品,我可以說你丟失了一部分的生意。信息化時代,最忌的就是固步自封,所以企業(yè)如果想打破現(xiàn)有的銷售市場局限,擴(kuò)展業(yè)務(wù),企業(yè)網(wǎng)站建設(shè)是你必不可少的。
Generally, the general enterprise in the construction of the website hopes to be able to promote the brand, and finally realize the conversion of benefits. But if you don't build a website, just stand in the way of traditional sales and sell products, I can say you lost a part of your business. In the information age, the most taboo is sticking to the self-appointed, so if the enterprise wants to break the existing sales market limitation, expand the business, the enterprise website construction is you indispensable.
? NO.5提高客戶服務(wù) ?
? ? NO. 5 improve customer service
當(dāng)你的客戶遇到一些問題的時候,企業(yè)可以利用企業(yè)網(wǎng)站為用戶解決客戶所遇到的問題。例如:當(dāng)用戶遇到一些的問題,而你可以在你的網(wǎng)站上加上一些相關(guān)的內(nèi)容,當(dāng)用戶搜索這個問題的時候就會看到你的信息,這樣客戶遇到的問題在看到你的網(wǎng)站內(nèi)容之后就會得到解決。
When your customers encounter some problems, enterprises can use the enterprise website to solve the problems encountered by customers. For example: when the user encounter some problems, but you can on your web site and some related content, when users search for the problem you will see your information, so that customers problems after see your site's content will be solved.
? NO.6展示企業(yè)產(chǎn)品 ?
? ? NO. 6 show enterprise products
企業(yè)網(wǎng)站一個最基本的功能就是能將你想要展示給用戶的東西全部展示出來,例如公司簡介、產(chǎn)品介紹、新聞動態(tài)、解決需求,聯(lián)系方式等都可以展示在網(wǎng)站上??梢宰钊娴臒o限制的全天候展示給客戶,隨時隨地讓客戶查看的到。
Enterprise website one of the most basic function is to all the things you want to show to the user, such as company profile, product introduction, news, solve the demand, contact and so on all can show on the website. Can be the most comprehensive and unlimited round-the-clock display to the customer, anytime and anywhere lets the client to see.
? NO.7產(chǎn)品銷售渠道 ?
? ? NO. 7 products sales channels
互聯(lián)網(wǎng)是一個無時間、無區(qū)域、開放式的市場,企業(yè)完全可以通過網(wǎng)站進(jìn)行網(wǎng)絡(luò)營銷,將你想展示給用戶看的產(chǎn)品或服務(wù)通過網(wǎng)站這個平臺展示出來,最后通過網(wǎng)站優(yōu)化等方法,提升網(wǎng)站排名,讓用戶能快速地認(rèn)識你,了解你。
The Internet is a no time, no area, open market, the enterprise can through the website network marketing, will you want to display to the user to see the products or services through the website of the platform, at last, through methods of website optimization, website ranking, let users can quickly meet you, get to know you.
? NO.8與潛在客戶建立隱形的商業(yè)聯(lián)系 ?
? NO. 8 to establish contact with potential customers contact ? business
企業(yè)建立了網(wǎng)站就擁有了與全世界各地的人的聯(lián)系方式,當(dāng)你的用戶想了解某樣產(chǎn)品或信息時,就會習(xí)慣地通過搜索網(wǎng)站去了解,其中有一部分很大可能就是你的潛在用戶.總結(jié):如今越來越多的企業(yè)都紛紛通過網(wǎng)絡(luò)營銷為企業(yè)創(chuàng)造利益,而對于目前那些還沒意識到互聯(lián)網(wǎng)的影響力之大的企業(yè),建設(shè)一個企業(yè)網(wǎng)站則顯得尤為重要。
Enterprise set up web sites have the contact with people from all over the world, when your users want to know some sample product or information will be used by searching the web site to understand, there are a lot is likely to be part of your potential customers. Conclusion: nowadays more and more companies are through the network marketing for enterprises to create interest, and for those who haven't currently aware of the large enterprises, the influence of the Internet to build a corporate web site is particularly important.