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搜索引擎對(duì)于URL中含有關(guān)鍵詞給與一定的權(quán)重，但是也不能盲目的堆積關(guān)鍵字，URL中含有大量的關(guān)鍵字或者是連接符號(hào)，搜索引擎會(huì)認(rèn)為是垃圾信息。全網(wǎng)營(yíng)銷課堂就為大家總結(jié)一下關(guān)于網(wǎng)站URL優(yōu)化的一些方法。 1.描述內(nèi)容 一個(gè)顯而易見(jiàn)的URL是個(gè)好的URL。如果一個(gè)用戶看著地址框(或者鏈接)還沒(méi)訪問(wèn)網(wǎng)站時(shí)就能準(zhǔn)確猜到頁(yè)面內(nèi)容，目的就達(dá)到了。這種URL將會(huì)被粘貼、分享、被寫(xiě)下來(lái)，并且能夠被搜索引擎辨識(shí)。 2.保持簡(jiǎn)潔 簡(jiǎn)潔是美德，URL越短越容易復(fù)制粘貼、在電話里讀出來(lái)、寫(xiě)在名片上或者用在其他各種非傳統(tǒng)方式中，這些都會(huì)帶來(lái)更好的易用性及更多品牌曝光。 3.靜態(tài)化 搜索引擎處理靜態(tài)URL與動(dòng)態(tài)URL不同。用戶也不喜歡充滿字符如:?、&和=的URL，因?yàn)檫@樣很難閱讀和理解。 4.描述優(yōu)于數(shù)字 應(yīng)該用“agriculture/nyxdt/，而不是“/1141/cat223/。對(duì)一個(gè)沒(méi)什么經(jīng)驗(yàn)的用戶來(lái)說(shuō)。就算描述并不是關(guān)鍵詞或者包含很多信息，在可能的情況下使用單詞還是要好得多。就算不考慮其他，你的團(tuán)隊(duì)成員會(huì)因?yàn)樵陂_(kāi)發(fā)和測(cè)試過(guò)程中更容易找到問(wèn)題而感謝你。 5. 關(guān)健詞不會(huì)有害 如果要把目標(biāo)放在競(jìng)爭(zhēng)性很強(qiáng)的關(guān)鍵詞組上，你就要充分利用所有能得到的優(yōu)勢(shì)。關(guān)鍵詞當(dāng)然是策略的一部分。所以，從營(yíng)銷部門(mén)拿到關(guān)鍵詞列表，將其分布到恰當(dāng)?shù)捻?yè)面。通過(guò)CMS動(dòng)態(tài)創(chuàng)建頁(yè)面時(shí).需要有在URL中包括關(guān)鍵詞的選項(xiàng)。 6.不要傾向于子域名。 Search engine gives certain weight to URL including key words, but it can't blindly accumulate keywords. URL contains a large number of keywords or connected symbols. Search engines will think of spam. The whole network marketing classroom for you to summarize some of the ways to optimize the web site URL. 1. description of the content of an obvious URL is a good URL. If a user looks at the address box (or link), the content of the page can be accurately guessed when the site is not visited, and the purpose is achieved. The URL will be pasted, shared, written down, and can be identified by the search engine. 2., keeping succinct and concise is a virtue. The shorter URL is, the easier it is to copy, paste, read on the phone, write on business card, or use it in other non-traditional ways, which will bring better usability and more brand exposure. 3. static search engines deal with static URL and dynamic URL. Users do not like to be full of characters such as:, & & and = URL, because it's hard to read and understand. The 4. description is better than the number "agriculture/nyxdt/, not" /1141/cat223/. For a user who has no experience. Even if the description is not a keyword or contains a lot of information, it is much better to use a word in a possible case. Even if you don't think about it, your team members will thank you for finding problems in the process of development and testing. 5. Guan Jian's word doesn't hurt if you want to put the target on a competitive keyword group, and you should make full use of all the advantages that you can get. The key words, of course, are part of the strategy. So, get the keyword list from the marketing department and distribute it to the appropriate page. When creating a page dynamically through CMS, there is an option to include keywords in URL. 6. do not tend to subdomain.